Archive for the ‘U.S. 60’ category

Mobilize with Mobil

October 27, 2007

This 1940s road map was handed out by the Mobilinn Cafe and Curios located at the intersection of highways U.S. 60, 66 and 87 in Amarillo, Texas. Mobil Oil’s Flying Red Horse was a common sight along the highways of old.



Drive U.S. 60 and 66

May 4, 2007

Here’s a cool combo map and guide to Highways 60 and 66. The Highway Travel Service, based in Waterloo, Iowa, produced dozens of maps in the 1930s and 40s. This map from 1939, showed travelers the way from Virginia to California. One of the best parts of this guide are the nifty ads inside. Cafes, motels and scenic sights crowd the road map cartography.



The maps are simple. A bold blue line defines the main route. Handwritten labels add charm to this vintage map.


A modern Oklahoma highway

March 13, 2007

The four-lane, 88-mile Turner Turnpike was built at a cost of $38 million. It opened to traffic in May 1953. This new road saved travelers almost one hour driving time between Tulsa and Oklahoma City. The turnpike diverted motorists from U.S. 66, which parallels the turnpike. As a result, many towns along this stretch of 66 began to feel the effects of reduced traffic and commerce along their lifeblood highway. The turnpike was designed to offer services along the way. Howard Johnson restaurants and Phillips 66 gas stations were easily accessed from the highway. This brochure trumpeted the rewards of driving this modern roadway. Safety was key. Guardrails, reflectors, luminous stripes and a grassy median were components of the road. In the 1990s, the 15-foot wide grassy median was replaced with a concrete barrier to prevent the inevitable crossover accidents.


For an enjoyable trip … go 60!

March 8, 2007

What a beauty of a brochure produced by the National Highway 60 Association. This transcontinental highway stretched from Virginia Beach to Los Angeles. Check out this 1954 map and guide, which not only displayed many fine establishments along U.S. 60, but also was an invitation for everyone to attend the upcoming Highway 60 convention in Poplar Bluff, Mo.


The inside of the guidebook has motels, cafes, gas stations and scenic stops along the way. This page shows the wide assortment of things to interest the motorist – from trading posts to fishing to fine hotels. A short stretch of 60 shared the road with Route 66 in northeastern Oklahoma.