Archive for the ‘Nevada’ category

Star Broiler on U.S. 40

September 9, 2007

There is no doubt you would hit the brakes when you spotted this marvel in Winnemucca, Nev. Lighting up a corner, right on U.S. 40, this combination casino and restaurant offered all-night gambling and entertainment. This late 1960s photo shows Joe Mackie’s Star Broiler Restaurant and Casino. The name doesn’t exactly roll off the lips, but who cares, the neon signage is the real star.



Reno’s finest

August 18, 2007

Check out this awesome brochure for Harold’s Pony Express Motel. Located on U.S. 40, this lodge was only a few blocks from Reno, Nev. colorful casino center. The cover of the guide shows a motel built in Ranch-style architecture.


The guide shows off a crisp room filled with mid-century blonde furniture sitting on a cool-looking western carpet. No wonder the couple looks so pleased.


A birds-eye view of the motel could not be better. A pristine roadside scene filled with amazing cars, people and a well-groomed landscape.


A model community

May 1, 2007

Boulder City, Nev. was built by the Bureau of Reclamation in 1931 to house workers helping to build nearby Hoover Dam. This view of the Nevada Highway is perfect in its balance of roadside signage. Gorgeous motel neon and bold cafe signs call out to the parade of colorful cars. At the time of this 1950s photo, Boulder City had 3,500 residents. Today, more than 15,000 people call it home.