Matchless 66

Matchbooks were an easy and cheap way to advertise a business. For very little expense, a motel or cafe could  buy thousands of these little billboards, which doubled as useful souvenirs for smokers and everyone else.  Here are a couple from the Mother Road. McLean, Texas is still a great stop on U.S. 66. This matchcover from the early 1940s uses a generic illustration of a hamburger to promote a tourist camp. The Clock Inn Motel in Oklahoma City had a fantastic sign that this matchcover doesn’t show off. Today, the original sign from the Clock Inn can be found here.

66matches

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Explore posts in the same categories: Oklahoma, Texas, U.S. 66

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