Spreading the word

Motels had lots of ways to advertise. These two motor courts on the Lincoln Highway were no exception. Both lodges handed out free stuff to make sure travelers would remember their stay or better yet, mail a postcard or letter on motel stationary to other potential guests. These examples, from 1950s, showcase the wide array of ‘branding’ and ‘marketing’ early motels used. The Rose Court and El Rancho Motor Lodge were owned by Louis and Rose Boschetto.

roseelrancho

Postcards and matchbooks were probably the most popular giveaways. This linen postcard was produced in 1954.

elranchocard

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