The Scenic Route

This sharp-looking brochure, from the early 1950s, highlighted the advantages of crossing Missouri on U.S. 50. The inside of the guide says: “Take a camera, take an appetite, and take Highway 50 across Missouri. On 50, you avoid trailer-trucks and commercial travelers. You discover a peaceful panorama of natural countryside, lovely little towns, thoughtfully planned cities. You find home-cured Missouri ham, golden fried chicken and delicious channel catfish.” Sounds about perfect. Highway 50 had its national office in Nevada. Missouri had its own U.S. 50 bureau, just to promote travel within its borders. It was located in Jefferson City.

mo50

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