Best in the West

This sparkling little booklet was handed out by Standard gas stations in 1936. It is filled with fantastical descriptions of western scenes and cities. Here is a description of Southern California: Huge, astonishingly varied – what a place to play! Deserts with their tonic sunshine. Miles of orange and date groves. Foamy breakers on semi-tropical beaches. Stroll the gay boulevards of cosmopolitan Los Angeles…Marvel over the farms where lions, alligators, even butterflies are raised. Sound good?

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Here’s a handsome Standard station from the same booklet. Watched over by a grove of eucalyptus, the attendants service the autos. Look at the car on the far right, could it be a Dust Bowl refugee?

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